The UGC creator's business toolkit.
Hook scoring, rate calculators, deal tracking, script writing, cold pitches. Free tools stay free forever. Premium ones run on credits you buy when you need them.
5 free credits, no card, no account needed. Your license key is your login.
Everything in Hookline
Free tools stay free. Paid tools cost 1 credit each, no subscription.
Free tools, no credits needed
Hook Scorer
Paste your hook. Get a score with specific feedback on what's working and what to fix.
Open →Ad Analyzer
Drop in a competitor ad or reference clip. Get a breakdown of what makes it work (or not).
Open →Rate Calculator
Tell it your niche, following, and deliverables. Get a rate range you can actually defend.
Open →Usage-Rights Calculator
Enter your base rate and how a brand wants to use the video. Get the add-on math and a reply ready to paste.
Open →Rate Card Generator
Build a clean rate card to send brands. A few inputs and it's ready to share.
Open →Brief Red Flag Detector
Paste a brand brief. Find the terms worth pushing back on before you sign anything.
Open →Deal Tracker
Log every brand deal from first contact to final payment. Never lose track of where a job stands.
Open →Pitch Preview
Sketch your angle before writing the full pitch. Get a quick gut-check on your direction.
Open →Invoice Generator
Build a clean invoice from any deal. Prefills from your profile and Deal Tracker. Print-ready PDF.
Open →Premium tools, 1 credit each
Script Generator
Full UGC ad script: hook, body, CTA, shot list, B-roll. 50+ proven hook formats. Any niche.
Open →Cold Pitch Generator
Give it a brand and domain. It finds the right contact and writes a pitch tailored to them.
Open →Brief Interpreter
Translate a brand brief into a clear creative direction. Know exactly what to make before you start.
Open →Brand Reply
Draft brand replies for any situation: counteroffers, offer responses, follow-up emails.
Open →Brand App Filler
Answer brand campaign applications from a brief or screenshot, in your own voice. Less copy-paste, more closing.
Open →Contract Red-Flag Scanner
Paste a contract. Get every risky clause flagged in plain language before you sign, not after.
Open →Hook Scorer Pro
Score a batch of hooks against the same THING. Ranks the winner and flags manufactured numbers and hype.
Open →What the output actually looks like
Unedited example from Brand Reply. A brand offered $75 for a 60-second video. Here's the reply it wrote.
"Hi! We love your content. We can offer $75 for a 60-second TikTok video with usage rights."
"For a 60-second video, my rate is $350. This covers scripting, filming, editing, and 30-day usage rights. If this doesn't align with your budget, I can offer a reduced scope instead."
No groveling, no "I'm so excited," no justifying the rate with follower counts. Every reply comes with strategy notes and a shorter alternative version.
No subscription. Pay per use.
One credit pool works across every paid tool. Credits never expire. Buy more whenever you need them.
Paid tools cost 1 credit each. Start free and get 5 credits, enough to try any premium tool before buying. No account to create, no card to enter.
5 free credits, no account, no card until you buy more.
Common questions
Nine of them: Hook Scorer, Ad Analyzer, Rate Calculator, Usage-Rights Calculator, Rate Card Generator, Brief Red Flag Detector, Deal Tracker, Pitch Preview, and Invoice Generator. Free forever, no credits, no payment, no catch. The eight premium tools (Script Generator, Cold Pitch, Brief Interpreter, Brand Reply, Brand App Filler, Contract Red-Flag Scanner, Hook Scorer Pro, Warm Leads Database) each cost 1 credit.
1 credit = 1 use of any paid tool. Credits work across all eight premium tools and any we add, one pool, no extras. Credits never expire. (Warm Leads Database: 1 credit opens the full list for 7 days.) Refill in-app: $19 for 100 credits or $29 for 300. No subscription, ever.
No. All nine free tools are open without an account. Start free and you get 5 credits to try any premium tool: just your name and email for the key, no password, no card. Buy more credits later and the same license key stays your login, no account required.
No. General AI tools don't know what a UGC brief looks like, how to structure a brand pitch, what to flag in a contract, or how to calculate rates by niche. Hookline is built around the specific work of running a UGC business: pitching, scripting, negotiating, and tracking deals. The free tools alone cover things no general AI will do for you.