Score hooks, calculate rates, track deals, analyze ads, write scripts, pitch brands. Free tools are free forever. Premium tools use credits you buy as needed.
5 free credits when you sign up. No card required.
Free tools are free forever. Paid tools cost 1 credit each — buy what you need, when you need it.
Free tools — no credits needed
Paste your hook. Get a score and specific feedback on what's stopping the scroll — and what isn't.
Open →Drop in a competitor ad or reference clip. Get a breakdown of what makes it work (or not).
Open →Tell it your niche, following, and deliverables. Get a rate range you can actually defend.
Open →Build a clean, shareable rate card to send to brands — professional, ready to use in minutes.
Open →Paste a brand brief. Find the terms worth pushing back on before you sign anything.
Open →Log every brand deal from first contact to final payment. Never lose track of where a job stands.
Open →Sketch your angle before writing the full pitch. Get a quick gut-check on your direction.
Open →Premium tools — 1 credit each
Full UGC ad script: hook, body, CTA, shot list, B-roll. 50+ proven hook formats. Any niche.
Open →Outreach emails that get replies — subject lines, pitch body, and follow-ups tailored to each brand. Finds the right contact automatically.
Open →Translate a brand brief into a clear creative direction. Know exactly what to make before you start.
Open →Write back to brands with the right tone — negotiations, offer responses, follow-up threads.
Open →Auto-fill brand deal applications from a screenshot. Less copy-paste, more closing.
One credit pool works across every paid tool. Credits never expire. Buy more whenever you need them.
5 free credits on signup. No card required until you buy more.
Seven of them: Hook Scorer, Ad Analyzer, Rate Calculator, Rate Card Generator, Brief Red Flag Detector, Deal Tracker, and Pitch Preview. These are free forever — no credits, no payment, no catch. The four premium tools (Script Generator, Cold Pitch, Brief Interpreter, Brand Reply) each cost 1 credit.
1 credit = 1 use of any paid tool. Credits work across all four premium tools and any we add — one pool, no extras. Credits never expire. Refill in-app: $19 for 100 credits or $29 for 300. No subscription, ever.
No. All seven free tools are open without an account. Create an account and you get 5 free credits to try any premium tool. No card required until you decide to buy more.
No. General AI tools don't know what a UGC brief looks like, how to structure a brand pitch, what to flag in a contract, or how to calculate rates by niche. Hookline is built around the specific work of running a UGC business — pitching, scripting, negotiating, and tracking deals. The free tools alone cover things no general AI will do for you.