Hook scoring, rate calculators, deal tracking, script writing, cold pitches. Free tools stay free forever. Premium ones run on credits you buy when you need them.
5 free credits when you sign up. No card required.
Free tools stay free. Paid tools cost 1 credit each, no subscription.
Free tools, no credits needed
Paste your hook. Get a score with specific feedback on what's working and what to fix.
Open →Drop in a competitor ad or reference clip. Get a breakdown of what makes it work (or not).
Open →Tell it your niche, following, and deliverables. Get a rate range you can actually defend.
Open →Build a clean rate card to send brands. A few inputs and it's ready to share.
Open →Paste a brand brief. Find the terms worth pushing back on before you sign anything.
Open →Log every brand deal from first contact to final payment. Never lose track of where a job stands.
Open →Sketch your angle before writing the full pitch. Get a quick gut-check on your direction.
Open →Premium tools, 1 credit each
Full UGC ad script: hook, body, CTA, shot list, B-roll. 50+ proven hook formats. Any niche.
Open →Give it a brand and domain. It finds the right contact and writes a pitch tailored to them.
Open →Translate a brand brief into a clear creative direction. Know exactly what to make before you start.
Open →Draft brand replies for any situation: counteroffers, offer responses, follow-up emails.
Open →Auto-fill brand deal applications from a screenshot. Less copy-paste, more closing.
One credit pool works across every paid tool. Credits never expire. Buy more whenever you need them.
5 free credits on signup. No card required until you buy more.
Seven of them: Hook Scorer, Ad Analyzer, Rate Calculator, Rate Card Generator, Brief Red Flag Detector, Deal Tracker, and Pitch Preview. Free forever, no credits, no payment, no catch. The four premium tools (Script Generator, Cold Pitch, Brief Interpreter, Brand Reply) each cost 1 credit.
1 credit = 1 use of any paid tool. Credits work across all four premium tools and any we add, one pool, no extras. Credits never expire. Refill in-app: $19 for 100 credits or $29 for 300. No subscription, ever.
No. All seven free tools are open without an account. Create an account and you get 5 free credits to try any premium tool. No card required until you decide to buy more.
No. General AI tools don't know what a UGC brief looks like, how to structure a brand pitch, what to flag in a contract, or how to calculate rates by niche. Hookline is built around the specific work of running a UGC business: pitching, scripting, negotiating, and tracking deals. The free tools alone cover things no general AI will do for you.