• Question: Opens with curiosity. Makes the viewer want the answer. "Tell me why I waited this long..."
• Relatable: Mirrors an experience the viewer has already had. Instant recognition. "I put off buying this for six months..."
• Challenge: Disrupts a belief or habit. Creates productive tension. "I've been doing [niche] wrong for years..."
• Bold: Strong claim or contrarian statement. Stops the scroll with confidence. "Nobody is talking about this..."
• POV: Drops the viewer into a specific moment or scenario. Immersive and immediate. "POV: you finally stop overthinking this..."

Click any hook chip to use it as inspiration for your script.